What should i do commercial

To learn more or opt-out, read our Cookie Policy. It says a lot about LeBron James ' summer that this is the most anticipated Nike commercial since Nike's Tiger Woods ad debuted earlier this year. This isn't about what LeBron James has done, or hasn't done. This is about the difference between the expectations others may have of him versus the expectations he has of himself.

What should he do? The answer is a question. Here, unlike Tiger's contrition, we get full-on confrontation—the ad addresses nearly every criticism of James this summer. From Charles Barkley's vocal criticism, to those doubting his friends, to the people calling him a villain. And at the end, it all melts away with a simple question, when LeBron asks: "Should I be who you want me to be?

Or, to put it differently: Do we chastise LeBron for who he is, or because he's not who we want him to be? Nike wants us to believe it's the second, and the ad does a nice job making that option look sexy. And, hey, did someone say sexy? A look that says, "Sup ladies? You like Nash Bridges royalties and cigarettes?

Regardless of whether you buy what Nike's selling here—the idea that LeBron was a victim of our expectations for him—it's hard to dispute that they did a good job selling it. BCF: Oh, absolutely. You really should. But where to begin? Game 5? The Decision? Its a tough call. BCF: What? LBJ: Should I tell you how much fun we had?

BCF: It was fun at first, but you never finished the job. BCF: Wipe that smirk off your face. You at the very least tainted it. They stayed and won in the same place. Built a team around them. If you want to go to South Beach and have fun with your all-star team of friends, that is fine.

LBJ: What should I do? What should I do? BCF: Holy crap. LBJ: Should I get my tattoo removed? BCF: This is actually a really good call. LBJ: Want to see my shiny new shoes? Should I just sell shoes? Thanks, but no thanks. That was the stupidest joke in the whole bit. Seriously though, it is not up to you whether or not you want to be a role model: you already are.

It was up to you to be a good one, or a bad one. BCF: Yup. LBJ: Should I be who you want me to be? BCF: Cry me a river. LBJ: Maybe I should just… disappear? LBJ: Should I stop listening to my friends?